Who Is "Maria Divine Mercy"?

Mary Carberry, 58, of Dublin, Ireland, who does business under her maiden name of Mary McGovern. She has four children. Two have worked for her firm, McGovernPR, including her daughter Sarah Carberry, 28, and a 27-year son, a Web page designer. The 27-year-old company, McGovernPR, has won international awards for its skill in marketing products and ideas. Other Carberry companies are CultureLink, headed by her husband, John Carberry, and Digital Future Link, headed by Sarah. Mary, John and their adult son live in Muldowney Court, MalahideCounty, Dublin, Ireland.

Mary Carberry was a follower of the Irish psychic Joe Coleman who began receiving visions in 2009. IrishCentral.com reported, “Before his most recent trips and visitations at Knock, Coleman worked as a healer. He ran spiritual development courses and gave clairvoyant readings before the revenue commissioners started looking into his finances. Though he was charging €40 a session for clairvoyant readings he insisted that he never charged for any kind of information to do with his visions of the Virgin Mary.”

Mary McGovern’s – Mary Carberry’s – marketing skills were noted in an article published in the Irish Business and Leadership journal in December 2009 that announced a new online service provided by her company. Mary McGovern remarks how skillful online content can deliver “stickiness by engaging readers on issues they care about…we produce content that stimulates online and offline debate. The key objective is to attract repeat visitors to a company’s website.”

A year later a woman concealing her identity under the name Maria Divine Mercy demonstrates an uncanny online ability to engage readers on issues they care about. With lots of “stickiness” to keep them coming back for more. And claims she’s receiving near-daily messages from a talking drawing of Jesus who tells her she is the last prophet. And 100,000 people say, “Amen.” This is an exceptionally remarkable textbook-study in effective marketing and public relations.

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